Yes Mary777, private labels do take time to close. If a company is considering a private label deal, they would most likely also be checking out other distracted driving solutions as well. That would involve testing of multiple products which increases the time required for the company to come to a decision.


ICBC up in Canada first announced checking into distracted driving solutions back in August of 2017 and 19 months later they still haven’t decided who to sign up with and continue testing products.


If the tweets below involve the same company, then 8 months from start to finish to sign a deal is quick by some standards and a great accomplishment. Especially if by chance the deal is with Penske Corp.


Aug 7th tweet - Jenkins in Detroit for big meetings today.


Aug 20th tweet - Jenkins meeting in Detroit went amazing. He is heading back for a 2nd and final meeting after Labor Day as they are in testing now.


Sept 24th tweet - Jenkins headed back to Detroit next week for 3rd and hopefully last meeting.


Feb 27th tweet - Jenkins in Detroit today meeting with another potential private label deal.


March 5th tweet - Heading to Detroit for a day to meet with another private label client.