Rocket High uses the Beet Sugar, and that was based on the original Rocky Mountain High energy drink with Hemp seed extract. I loved that drink. I trust them to use the best ingredients, I am not overly concerned. Kathy has been involved with a lot of the taste testing and I trust her no questions asked. We have a great team and the products are amazing. Now just sit back, relax, and watch Doug land a major distribution agreement to get our products out there!