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Posted On: 03/03/2019 9:41:49 AM
Post# of 27325
Amazon’s year-long publicity blitz for HQ2 has backfired
PUBLISHED SAT, MAR 2 2019 • 10:33 AM EST
Eugene Kim
@EUGENEKIM222
KEY POINTS
Amazon’s HQ2 search has gone from publicity boon to publicity nightmare.
After pulling out of New York following protests and resistance, Amazon is now facing protests from several politicians and activists in the Northern Virginia region, where it plans to build its second headquarters.
PR experts say it’s becoming clear that Amazon could have avoided all the negative publicity if it had just run the bidding process quietly, instead of spinning up a year-long media cycle.
https://www.cnbc.com/2019/03/02/amazon-hq2-pu...iring.html
PUBLISHED SAT, MAR 2 2019 • 10:33 AM EST
Eugene Kim
@EUGENEKIM222
KEY POINTS
Amazon’s HQ2 search has gone from publicity boon to publicity nightmare.
After pulling out of New York following protests and resistance, Amazon is now facing protests from several politicians and activists in the Northern Virginia region, where it plans to build its second headquarters.
PR experts say it’s becoming clear that Amazon could have avoided all the negative publicity if it had just run the bidding process quietly, instead of spinning up a year-long media cycle.
https://www.cnbc.com/2019/03/02/amazon-hq2-pu...iring.html
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