Ah Ha moment. I'm old enough not to get swept into fads and trends easily, so while investing a healthy amount into FUSZ almost a year ago, I've quietly second guessed myself, wondering if this was really a useful innovation or just a catchy gimmick. Tonight I was watching a short video that contained a couple graphic overlays, and almost instinctively, I clicked on them Fully EXPECTING, without thought, to link me to the information they represented. They did NOT.

It was that moment that it was suddenly very real to me that this innovation will indeed become the standard rather than the exception in a short time. I have already and easily been programmed to expect interactive video, and as I said, I didn't expect for this old dog to learn a new trick.

GLTY.