A reason why the price is stalled? The world's largest marijana company, Canopy, has just enlisted Martha Stewart to help sell their CBD products. it appears they are in the same space we are regarding the pet market.

"Canopy is conducting several clinical trials exploring how cannabis compounds can improve human and animal health, including research into the effectiveness of CBD, a non-intoxicating compound, to treat anxiety in animals."

“It’s really about duration and quality of life for animals that respond well to CBD,” Canopy Chief Executive Officer Bruce Linton said in an interview, adding that hemp is also an easily digestible protein that can be added to pet food."

And ther lays the problem, its a crowded field- who will end up taking a back seat?