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Posted On: 02/26/2019 8:23:14 PM
Post# of 32993
Here's a thought for use of Verb tech (if it hasn't already been suggested) - Surveys.
We switched our cellular service from AT&T to T-Mobile this weekend. T-Mobile texted me today asking to participate in their survey, which I did since I'm actually fairly happy with the change. The survey was a string of text messages. Each time I replied with an answer ranking some part of the experience, another text would show up with a new question. It was really kind of irritating, and most people would probably get annoyed and give up after the 2nd or 3rd text came in. I had time to kill, so decided what the hell, I'll keep going to the end.
Long story short, a single text with a survey in the form of an interactive video would probably yield a higher percentage of completed surveys. Especially if it's a person in the video asking the question and I don't have to do any reading.
If this has already been brought up, just ignore me. Similar concept to taggMED, but for any company trying to gather feedback from customers.
We switched our cellular service from AT&T to T-Mobile this weekend. T-Mobile texted me today asking to participate in their survey, which I did since I'm actually fairly happy with the change. The survey was a string of text messages. Each time I replied with an answer ranking some part of the experience, another text would show up with a new question. It was really kind of irritating, and most people would probably get annoyed and give up after the 2nd or 3rd text came in. I had time to kill, so decided what the hell, I'll keep going to the end.
Long story short, a single text with a survey in the form of an interactive video would probably yield a higher percentage of completed surveys. Especially if it's a person in the video asking the question and I don't have to do any reading.
If this has already been brought up, just ignore me. Similar concept to taggMED, but for any company trying to gather feedback from customers.
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