I think I know KB well enough that e would announce a commercial marketing plan once it is implemented. But when he does prepare for the criticism that he should only be worried about stock price. I read a post the other day. I don't remember the message board. It went like this (I paraphrase): "The CEO should do something about the stock price, I don't give a s**t about the company."

And there you have it. If KB feels good about his merchandising and marketing plan for GenUltimate 4Pets I think he will announce it. Otherwise .... well you know