What I think is really important is how easy the app is to use and the website app. Investors here have proven that. This is very important moving forward as any investor or institution can try it for themselves in a minute.

The more simple you make something, often the harder it is to make. VERB knocked it out of the park on user friendly which has been one of the keys to success for any tech company. People would not use twitter, instagram or any of the other app if there was a learning curve.