I spoke with an ad exec and he reminded me that when ad campaigns are delayed, it is usually because initial test groups don't find the initial ads as effective.

Suggested ads:

For a car dealer: "Forget the pinstriping or heated mirrors and spend $200 to save your loved ones or employees lives".

For an Ins Co "We'll save you money if you install these DD apps to save your loved ones or employee lives".

If I was selling pills for $200 that could save lives, people would line up for miles to buy the pills.

It is time to sell to the ultimate end user customer and stop trying to sell to the middle man. The upcoming ad campaign could be the vehicle that accomplishes the goal to Communicate and Educate the customer. Sales people should welcome a Marketing Program.