Damn, Copy are we in the Burger & Banana business, too? I'm sure - or, would hope that Steve is offering some kind of (volume) discount to sign some big deals. I guess we'll know by next Friday. Demand response could be hard to determine with so many (other) changing variables here. We are not selling many/enough at our price point but I'm not sure price is the issue. I'm hoping the upcoming ad campaign will provide the Market Communication & Education that is lacking here.