Toodles - 20 units each for 60 dealerships for 12 months is 14,400 units annually. If the dealership you have in mind sells 58K cars a year, that's a rate of about 25% of the cars sold. That seems ambitious - especially for the first year. But, if these apps go "mainstream", the "take rate" could be higher.

I still think the real value could be the Communication & Education the ad campaign could deliver. Right away, this big dealerships competitors will have to sell DD apps to compete and the effect could easily spread throughout the country.

Let's get the PL name and see the ad campaign this week and we'll know more. GLTA

HEXA this week or next would really help - I think.