"Remove all friction"
Anyone that has been following Rory for the past year plus, you know that was his main objective from the get go.

He...they have achieved that now!!!

Removed the friction of complicated Tech. - swipe, drag drop, TAGG

Removed the friction of the apprehension in people's mind - I'm not a techie, I'm bad with tech - Simple

Removed the friction of cost - Free

Removed the friction of peoples APPrehension of giving out their information. - None asked for

Removed the friction of understanding what the product is/does from the start - TAGG

Rory has been a NASDAQ CEO, some are just now getting why.

Brilliant Rory and #teamFusz

Much Aloha