A lot of phones look alike. All you have to do is go to best buy and you are surrounded by ton's of phones that look alike. Obviously, manufacturers are using similar shells. A good looking phone is nice, but once you put the cover on it, how much does the looks really matter? Truthfully, the spec's are what really matters. I like the idea that we are starting off with three phones. Like the PR stated, this is the first step. Much more to come. It's progress. Slowly but surely this is moving in the right direction! GLTA!