A friend told me a tweet is a poor man's PR. I really don't see where the price difference is worth it - i.e. FREE vs $1,000. I think "reach" is the real metric to consider. If Steve has 1,000 followers, he may reach that many and some % of retweets. A PR goes out to/from companies whose news reaches tens of 000s and more. Hell, we were freely spending $25K on fb and hoping for a 1%-4% click rate.

I spoke with an ad exec from NYC to try to get an estimate of time & cost of an ad campaign. It's difficult to guestimate when you can't answer simple questions like: existing client? Often easier/better to build off of an existing (& successful) theme/approach; Target audience ( I think that rules out Super Bowl) and what are the genre to reach them and timing; what is the spend in $$; What is date needed?; etc.

Back to the Super Bowl. Maybe that is the right audience. Millions of family/friends; millions of business owners; millions of consumers; etc.

PR for DE debt settlement;
PR for share reduction;
PR for FINRA status;
PR for PL deal(s);
PR for move to Colorado;

I think we need to know a real and accurate WHEN!!! Surprised to find out that IMMINENT was no sooner than SOON. Can't really make any good planning decisions when the timing provided is so open ended due to words used. So, let's just go with target dates and explain the risks associated with hitting the date(s). So, SOON is no good, but, SOONER than Feb 1st is very cool.

Just a thought! Go ONCI all the way to HEXA