Great points, especially the storage location for videos associated with the assorted Notifi products, however they might be bundled. Perhaps MS will see the rise of a new MS product that sits in Azure acting as a management interface for all of those videos. Granted that's pure speculation on my part, but we do know they have to have organization and sit somewhere, somewhere that bandwidth and storage space can be charged back. So it ties in well to your point about nFusz not only generating it's own analytic data for sales teams, but ramping up utilization revenues associated with increased video streaming.