That's a good question and I think some others would have as well.

I see four, stand alone products, integrated add-on, co-partner products, bundled. Each is different.

Standalone:
FacebookLIve app
MLM apps and sites
notifiEDU
notifiNPO
notifiCRM
The next vertical they go after, after the MLM

Integrated add-on:
Oracle
Marketo
Odoo
Salesforce
SAP
etc.

Bundled:
Company 1
Company 2

Co-Partner Products:
Oracle
Salesforce
Microsoft?

Keep in mind, with multiple avenues, products and models, it can de-risk one's investment in case some don't pan out.