Good post tigerpac! Have you ever had sales/account executives report to you? They almost always exaggerate - but, not intentionally. They are just so optimistic that they truly believe that every sale is a home run and will produce maximum volume & revenue. The better ones are the most optimistic and all indications are that Steve is - and, has been - a successful salesman. Not surprising that sales are slower than anticipated at the car dealerships. Where is their incentive? There is little demand. No one wants to add $300 - $500 to the price of a car that has to be competitively priced to sell - until all dealerships are offering DD apps as options. Trick might be for them to "package" as part of a "luxury option package" - ala rear cameras. Not many people wanted a rear camera or were willing to pay for it. Package it with a group of options and voila a lot of new cars have rear cameras in them.

As laws change and/or insurance companies get involved, all bets are off. Demand will grow exponentially!! I still think one of the PL deals has to be with an insurance company as that would enable ins cos to lower their premiums to their customers and (potentially) save $Billions in accident claims and lawsuits. A Win/Win that can save lives and increase the bottom line seems like a winner to me.