On the logo, what looks like a covered up M could be two ones, with one backwards and one nornal A backward one implies mirroring. In the picture, the girl is looking at a screen...might the screen be mirroring or looking back at her...implying interactivity?

The backward 1 with the normal one is also a palindrome. A palindrome is a word, number, phrase, or other sequence of characters which reads the same backward as forward, such as madam or racecar. May be a clue that the name of symbol is a palindrome 

Or if could be an M.

Either way, it was smart of them to tease it this way...building excitement.