I do not know if others on this board have been involved in obtaining ads, but in my experience, whether tv, radio or print, they do not take long to develop and release. I tend to think that the PL is being more strategic in its release.

Projects always have time frames. If I was a person of import, I would suggest SB include time frames in his tweets when it is not yet a matter of completion or a done deal and adjust as needed. To me, it would give them more potency and be a little less cryptic or leaving one to wonder the definition of soon and when ready or when completed. However, Looking forward to the release of catalysts, while we do not know all the who and what they are, imagine if we knew the when. Regardless, confident it will happen and eagerly awaiting when they arrive. GLTA