First day of trading in the New Year. There are investors who bought at much lower prices that are getting out today, knowing they have over a year to worry about tax gains. I am nowhere near even on this investment, but will hold way past my break-even point because I believe in Steve and our products. My greatest excitement is over our second Private Label deal (which is cloaked in secrecy). I see our share price going into pennies in a fast way once the advertising campaign begins.