Great post Dave ..eloquently worded.Everything starts with denial so let's get ahead of it now before it's too late.If they want to sit in a sinking boat and deny it's sinking instead of bailing water then let them be.Who would have thought humans could cause animal extinction..overfishing..polluting the ocean with plastics the size of Alaska..destroying water aquifers from fracking..and on and on.People have to recognize the problems first which usually comes when things get dire before they try and correct them.If QMC can provide a low cost solution then it's a win win for all of us whether you are invested or not.