FB with 3 billion users: I guess in that case I'd be happy capturing 1% of the market, or even 0.1%!! Well, let's say 10% of the users use FB Live. That's 300 million. 1% of that is 3 million. Sounds pretty good to me! So just capture 1% of the FB Live users and for sure, can see why Rory is excited! So am I, and I guess everyone else!