The Insurance Corporation of B.C. is inviting as many as 7,000 novice drivers, and fully licenced drivers with less than five years of experience, to test if a telematic device can measurably improve driver behaviour.

https://infotel.ca/newsitem/icbc-seeking-new-...am/it57727

7000 drives x $200 = $1.4M not including post pilot customers. The first phase already one year out. Possible private label well rooted in insurance.