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Posted On: 12/02/2018 3:34:20 PM
Post# of 32698
https://www.iab.com/wp-content/uploads/2018/0..._Final.pdf
The video advertising ecosystem, as an integral part of the “attention stack” will enable 21st century brands
to create, plan, and execute video campaigns that reach consumers directly wherever they are and engage
them interactively with greater relevance. The Direct Brand Economy will continue to thrive on the promise of
a converged future of traditional TV and digital video.
The video advertising ecosystem, as an integral part of the “attention stack” will enable 21st century brands
to create, plan, and execute video campaigns that reach consumers directly wherever they are and engage
them interactively with greater relevance. The Direct Brand Economy will continue to thrive on the promise of
a converged future of traditional TV and digital video.
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