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I'm more interested in the growth in public knowledge about the product than the direct sales

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I would say that you would be in the minority on this board. Most drivers, if asked, know that looking at cell phone while driving is dangerous. And they know they shouldn't do it. Yet they cannot stop. Like cigarette smoking, it's an addiction.


How difficult is it get kids to stop looking at the phone during dinner time? Even adults have the same problem when you go out to restaurants and just look around the room.