Now that I think about it, The Matrix promoted the phone used by Neo, it was a special Matrix Nokia model, probably collectible today. Also the James Bond films with Daniel Craig had a ' Special James Bond Edition phone '. Now Im not saying those movies are quite up to par as a new cutting edge ' Inside Groove ' per say, but now Im understanding the possibilities of a ' Celebrity Branded Phone '. Or am I just making this all up about the Matrix and Bond phones? Anyone? Anyone? Anyone?