Agreed...I think QD-LED grow-lights make more sense, but I reckon' there could be some valid apps for this film elsewhere[?]. I'm just glad to see the start of QD's getting off the test-bench & into the myriad of products & apps as envisioned, however-so-slight in this instance. Credit to UbiQDs' approach as a start-up...for a newbee, Hunter McDaniel has made some fairly decent strides in getting funding for his QD-windows goal & other lessor QD apps w/ an eye on nearterm revenues, while following the road-less-traveled. It might be interesting to see which biz-plan wins-out; UbiQDs' bottom-up approach , or QMCs' top-down approach...or maybe both, we'll see. I don't see either as being direct competitors, so-far anyway.