I thought there was a "bigger" Ad campaign than FB. I asked my digital Ad kid and she said FB ads are quick & cheap to do and usually are just an attempt to get you to click to go to a website for more detailed info. She also thought that people are tired of FB ads and the click rate is under 1%.

Print & Radio ads sound great. They almost guarantee that we are working with a big company - as Steve has said. Maybe AAA or GEICO or Progressive etc. Who isn't tired of the Farmers ads? My point is insurance companies spend a lot on ads and they are ubiquitous.

The name is the fuse to the launch of the PPS and it sounds like we get that SOON.