Hey Winston....haven't you heard that these deals/partnerships are worthless unless they produce sales. I may not have the business acumen of some of the bad investors on this board, but, a reasonable guess is that these really big and really successful entities are signing agreements with us to make sales and increase their sales and service capabilities. I guess there are no guarantees, but, my guess is if there was someone better to partner with, AN and CM would have signed with them and not us. And, I would also guess that the 2 companies that have signed Private Label deals with us would have signed with someone else if that was best for them and their respective businesses. Ad campaigns are generally instituted to increase sales and I don't see any reason why these really big and really successful companies and us would be expending the resources and money to increase sales if they didn't have a plan. Only 15 trading days left in November. Tomorrow - or, soon thereafter (the 19th?) - will be the kickoff for the rest of 2018. Buy SOON and join the party. Go ONCI