Why does a snag in ad composition delay the PR of the name of the Private Label?? Good ad campaigns require market research; FOCUS GROUPS (haha, but, they still work); online research; feedback analyses; etc., and that can easily take months. We are already at 5+ weeks waiting for the name.

@#$%^&*()_+!

Release the PR and let the AD people do what "someone" will pay them to do! I guess it's not Apple who would have had ads ready before they signed to buy.