You can't find it by searching the Amazon site yet, probably because it's not yet available or sold out.

If you go to the "Where to Buy" section of the FitWhey site, there is a link to "buy on Amazon" at the bottom of the page...others have posted that link here on Investor Hangout. The link brings you to a real nice FitWhey page on Amazon, but if you click on any of the products, it just says "Not Available." It is available for purchase on the FitWhey site, however, and according to the website it is also available at Superpumper, QuikTrip, Sprouts, and Bashas'.