One positive takeaway I got was that Christian said they are already working on the next run in order to stay ahead of demand and manage logistical challenges that may arise so as to avoid lapses in the flow of product.

The size of the initial run is not as important as how prepared they are to monitor the rate of sales and adjust the size of each subsequent run to match the demand.

I think that's what they're focused on, and most likely why they didn't feel the size of the first run was as important as simply being prepared to meet demand as it grows.

Remember, early on someone would make a big deal out of how large the run was, but how long it sat somewhere turned out to be of far greater importance.

Also, I think the current arrangements will not make quick implementation of production runs as difficult as it was then. Hopefully sales are robust right out of the gate!