Thanks for the explanation about the links in PR's shown in online brokers (I use Fidelity).

I hadn't notice the phone change, so that's good. That's a big campaign the zoo is running, so a lot of eyes will see that video, and hopefully it will prove they get a better response than previous campaigns now that they are using notifiNPO.

There's a zillion non-profits out there, so that could be a big market in and of itself if the word can be spread to other non-profits.