(Total Views: 241)
Posted On: 09/21/2018 8:20:38 PM
Post# of 40991
Let’s try to keep away from all the personal stuff please- and stay on topic - which is the stock Onci. I don’t want this board to stoop to the level of Ihub - please keep the personal stuff off this board - go to Ihub if you want that.
Ok, so more on topic - here is a thought on the private label deal - when it is done.
I will assume it’s AAA - 58M members - AAA went to their marketing company (supposedly) this week. I suspect it was to develop a mktg strategy to begin a robust roll out of Onci private label app.
Based on what I know of AAA (member for over 20 years), They will take a test marketing approach - let’s say they take a specific AAA club to gauge interest etc. They will do a mailer to those members and tell them all about the product - they will roll into the announcement a corresponding discount on their car insurance premium if they buy and install the hardware.
If they do that this is a GAMECHANGER. Imagine buying it and then getting say a 10% premium savings on your car insurance EVERY YEAR.
I also think the product will be less that the normal retail to allow for the anticipated volume.
My calculation is a 1% sell thru rate to the entire membership would yield about 17 cents just for this one deal. That is a year away probably but I am just trying to keep everyone’s focus on what can be vs. where we are.
JMHO
Ok, so more on topic - here is a thought on the private label deal - when it is done.
I will assume it’s AAA - 58M members - AAA went to their marketing company (supposedly) this week. I suspect it was to develop a mktg strategy to begin a robust roll out of Onci private label app.
Based on what I know of AAA (member for over 20 years), They will take a test marketing approach - let’s say they take a specific AAA club to gauge interest etc. They will do a mailer to those members and tell them all about the product - they will roll into the announcement a corresponding discount on their car insurance premium if they buy and install the hardware.
If they do that this is a GAMECHANGER. Imagine buying it and then getting say a 10% premium savings on your car insurance EVERY YEAR.
I also think the product will be less that the normal retail to allow for the anticipated volume.
My calculation is a 1% sell thru rate to the entire membership would yield about 17 cents just for this one deal. That is a year away probably but I am just trying to keep everyone’s focus on what can be vs. where we are.
JMHO
(3)
(0)
