Folks the corporate presentation seems factual and commensurate with people who have done all of this before. So much depends on the management team, partnerships and dotting all the i's and crossing the t's. There are benefits from the branding connection with Disney that opens up supermarket shelf space. If they can manufacture the product in a cost effective manner --- this could be a real growth company. Old fashioned, yes -- but if their tactical execution is strong --booooyyyaaahhhhh.