Of the companies filing a S1 in August for an offering, the average offering was $217M. nFusz is $20M so less then 10% of the average ask. There is the law of supply and demand. There is also provisions for overall selling the offering.

With the offering so small, it's possible one institution could end up with all. What if no roadshow was needed? Will be interesting to see how this plays out in the coming weeks.