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Posted On: 08/20/2018 6:31:53 PM
Post# of 82676
Identity Guard related item.....
Quote:
Revenue from our actively marketed, ongoing business lines, Identity Guard®, Canada, and Breach services and other, increased $1.2 million, or 7.2%, for the three months ended June 30, 2018 compared to the three months ended June 30, 2017. The Identity Guard® Services revenue increased 7.3% for the three months ended June 30, 2018 compared to the three months ended June 30, 2017, as revenue gains from subscriber increases in several of our Identity Guard® channels were partially offset by decreases in revenue from subscribers acquired through one of our partners, Costco, that is no longer marketing our services. The Identity Guard® Services subscriber base increased 8.5% from June 30, 2017 as a result of new subscribers acquired in the later part of 2017 primarily through one of our employee benefit partners. In mid-2017, we reduced marketing spending in certain direct-to-consumer channels and expect to continue a reduced level of spending through the remainder of 2018, which may result in reduced subscriber additions in those channels. We continue to focus on improving and expanding our affiliate marketing channels for direct-to-consumer subscriber acquisitions, partner relationships, and business relationships with employers to offer Identity Guard® Services as an employee benefit option, which, if successful, could increase our revenue and subscriber counts over the next twelve months.
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