$MLHC “Better for You” beverages are defined by IRI as bottled water, juice drinks, sports drinks and teas and coffee drinks. “Better for You” Beverages have enjoyed a 24.5 % increase in dollar sales and 28.2% increase in unit sales over the 52 week period ending late 2017. This segment of the “Better for You” beverage space is expected to grow to $190 Billion by 2020.

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