What I think is important to keep in mind here is that RMHB is building a portfolio of products. FitWhey. Eagle Spirit. HempD. RMHB (which if I understand correctly will have its own branded line). This is how you establish a market presence; more specifically, it's how you garner shelf space. They're doing this very effectively, it seems to me, and they're doing it on a shoestring. This bodes very well for the company and for anyone who's long.