Scott could be a powerful force to advertise products with Blocksafe and/or sell them himself on his website, to followers, etc. I am excited to see what route they take with his involvement with the marketing but I would venture to say at this point (at the very least) he does mention the company. With people viewing him as an authority (and he is) and him not having a current blockchain product to sell (neither does his company from my understanding) it just seems to me like a perfect fit for him to start selling the products.