Exactly. They know it has huge potential, and they simply don't have enough shares to make a killing if the pps drops out of sight. On the other hand, if the revenues are strong and dilution remains under control, they all see big bucks in the near term vs. way down the road.

The recreational market is being ushered in and it's about to explode. Those already well positioned will reach market caps in the hundreds of millions almost as fast as they can expand to meet the demand.

Hopefully the harvests taking place now and throughout the summer will bring ample revenues capable of sustaining operations. Actually, it shouldn't be long before revenue growth is strong enough to go beyond sustaining and begin funding expansion as well.

They're very serious about growing this into something huge. The fact that the vast majority of the OS is locked for years yet speaks volumes. Just have to be patient.