PRing the SHAC, IMO, is nothing more than getting more eyes on Rory and the company (as opposed to him simply talking to people on message boards). It now opens up the world’s eyes to FUSZ, where I don’t beieve many people outside of chat boards knew much in the past. The timing of it is a bit odd to me, PRing it 48 hours before it is available. Gives the masses time to spread the word so more people can get eyes on it. This is exactly what Donohoe and LGA were hired for. I am hoping for some big news, but think that will be saved for future PRs in Aug/Sep.