I agree with all of your comments. Competition definitely equals validation. There is a demand for these types of products. I am both an investor and a consumer of Rocky Mountain High Products. I will take 5% of a 3Billion dollar industry all day long. Quality products will sell and everything I have ordered from them is top notch. I am also thankful for this board because it mostly has helpful information and as a reader I really appreciate that! Good Luck to All!