True Nature Holding Puts Focus on Pets and Vets With New Product Set

True Nature Holding, Inc. (TNTY) (the "Company" or "True Nature" today reveals its new initiative to provide technology solutions for the pet owner and his veterinary professional. Based on its recently announced “Simple HIPAA”, personal health records application (PHR), “Simple HIPAA for Vets and Pets” will embrace the same structure, allowing the pet owner to track his pet’s health signs, activity, and keep track of the pet’s health records, as provided by the veterinary office utilized. “The emerging market for personal health records that every individual can use is large and growing quickly, so if we can do this so easily today for the individual, why not their pet’s?” said Mr. Jay Morton, the Company's President.