Podcasts are an incredible advertising tool. The 3 podcasts they mentioned below at the Annual Shareholder meeting would reach 2 Million people in the target demographic (currently 30-50yo males makes up most of our user base)

1) Adam Carolla podcast
2) Joe Rogan Experience podcast
3) Bert Kreischer podcast

The Joe Rogan podcast is the 4th most popular podcast in the world right now, which I listen to 2-3 times a week myself.

http://analytics.podtrac.com/industry-rankings/

If advertising on podcasts is such a "waste of money" then I would like to think the following well-renowned companies would have realized this in their market research before deciding to also currently advertise with Joe Rogan:

-Audible (An AMAZON company)
-Butcher Box
-Lyft
-Onnit
-MVMT Watches
-Squarespace
-Stamps.com
-Blue Apron
-Rocket Mortgage
-Dollar Shave Club
-Legal Zoom
-Nature Box
-Zip Recruiter
-Zoom
-Cash App

I'll let you go back to your soft bashing now.