Consumers apparently are deeply engaged. According to data supplied by the video marketing platform Innovid in its 2017 Global Video Benchmarks report, consumers spend an average of 41.3 seconds watching so-called custom interactive ads that contain a variety of interactive elements on top of the time they spend watching 15- or 30-second standard pre-roll ads. Innovid also discovered custom interactive video campaigns generate a 561% lift in total user activity compared to standard pre-roll campaigns.

https://www.marketingdive.com/news/interactiv...al/443524/