I don't think sales will be impressive this early in the game. You can say sales totals doubled week to week, but if you started with five units in week one and go through week eight, that's 640 units in week 8. That's not gonna produce the sort of revenue that says "Buy! Buy! Buy!" about a stock.

Look: I think the stock will move. But it's gonna move when the Mexico deal is done and dusted, it's gonna move when all the synergies start showing up. It won't move because they're selling product on Amazon and their website at an annualized rate that's under $1M.

Patience. It's the toughest game in town.