Trading is showing all of the uncertainty: no one is willing to buy, no one is willing to sell. 

If there are other plays that catch fire, some will cut and run. If some buzz gets started (factual or rumored), then some may buy. 

In either event, one of my cardinal rules, is never to trade unless there is volume. Too easy to get caught in one side catching the other off guard. I have my safety nets and triggers set well out of "harm's way".  Will only add more if volume dictates that there is interest, one way or another.