My alcoholic friends use "hair of the dog" method. My non-alocoholic friends never plan ahead for their maybe once a year hangovers. However, everyone I have share it with loves the jerky. That's the real product here. End the dealer program, hire the best current dealers as national reps. Let loose the beast that is HJoe jerky. Oh yeah, take the sick, "about to throw up" green man off the packaging. Just my thoughts, what do I know? Look at my ID.