Exactly, Lou. It's not at all that they've been doing nothing to promote the brand, they just haven't brought out the big guns yet. The HEMPd CBD water is expected to be a major seller. I think they intended to have as many people as possible see it on their first visit after seeing ads.

It has the potential to bring in many more customers that'll become "loyal" to the brand if they find products they like, and the water should be very good at making that happen. The ads for it will catch the eyes of consumers, especially going into the hottest time of the year, and if people like it on the first try they'll be very likely to keep buying it.